Experience
White
Horse Graphics
From
January 1995 to Present
I specialize in combining effective
marketing techniques with graphic design to produce media that
looks professional and more importantly, generates sales. I create
web sites and interactive CD presentations, magazine and newspaper
ads, four-color brochures, and corporate ID kits. My client list
includes luxury resorts, national manufacturers and realtors, as well
as businesses across the U.S.
Interstate
Hotels and Resorts
9800 S. HealthPark Drive
Fort Myers, FL 33908
From
June 2002 to December 2003
As eCommerce
manager, I generated $10 million annually in online revenue from
a $100,000 budget through the use of search engine optimization,
pay-per-click advertising, email marketing, affiliate programs
and site design. I was responsible for the maintenance of twenty
web sites as well as the development of new ones. I also designed
HTML pages for email campaigns and deployed them to in-house lists.
In addition to e-commerce duties, I also wrote marketing copy
for all print collateral. After one year I transferred to the
IT department as a web designer and developer, creating dynamic
sites for Hilton, Marriott and other luxury resorts and hotels
nationwide.
Community
Financial Network, Inc.
11298 Fairway Lakes Drive
Fort Myers, FL 33912
From
December 2000 to May 2001
My primary task was to create
a web site to promote the Video Teleconferencing Machine - a kiosk
that uses video teleconferencing technology to provide financial
services to bank customers. I also assisted in the deployment
of the VTM system over the Internet, including HTML programming
and GUI design. The challenge was to design an application that
could function without the use of a keyboard or mouse, so that
anyone - even non-experienced computer users - could obtain service.
I wrote the technical documentation to train the call center staff
and worked closely with the company president and CFO to complete
the company business plan.
Harvey
Software, Inc.
PO Box 60596
Fort Myers, FL 33912
From
February 1996 to December 2000
I held the position of Marketing
Department manager for this software development company and created
all sales collateral, including direct mail and email, newsletters,
four-color brochures and magazine advertisements. I was also responsible
for the design and maintenance of three company web sites and
the production of technical documentation, online help and software
graphics. As the first person to hold this position, I created
the company "look" and brought uniformity to all their
marketing materials.
Key
Achievements
