White Horse Graphics
Home Web Design Search Engine Optimization Email Marketing Print Advertising Contact White Horse Graphics

Nancy Feero

Web Designer Internet Marketing Specialist Graphic Artist Copywriter

  • Proficient in HTML, JavaScript, .asp, Dreamweaver and FrontPage
  • Internet marketing experience including search engine optimization and pay-per-click advertising
  • Expert in graphic design for web and print using PhotoShop, Illustrator and InDesign on both Macintosh and Windows platforms
  • Experienced sales and marketing copywriter
  • Technical writer for print and online help


White Horse Graphics

From January 1995 to Present

I specialize in combining effective marketing techniques with graphic design to produce media that looks professional and more importantly, generates sales. I create web sites and interactive CD presentations, magazine and newspaper ads, four-color brochures, and corporate ID kits. My client list includes luxury resorts, national manufacturers and realtors, as well as businesses across the U.S.

Interstate Hotels and Resorts
9800 S. HealthPark Drive
Fort Myers, FL 33908

From June 2002 to December 2003

As eCommerce manager, I generated $10 million annually in online revenue from a $100,000 budget through the use of search engine optimization, pay-per-click advertising, email marketing, affiliate programs and site design. I was responsible for the maintenance of twenty web sites as well as the development of new ones. I also designed HTML pages for email campaigns and deployed them to in-house lists. In addition to e-commerce duties, I also wrote marketing copy for all print collateral. After one year I transferred to the IT department as a web designer and developer, creating dynamic sites for Hilton, Marriott and other luxury resorts and hotels nationwide.

Community Financial Network, Inc.
11298 Fairway Lakes Drive
Fort Myers, FL 33912

From December 2000 to May 2001

My primary task was to create a web site to promote the Video Teleconferencing Machine - a kiosk that uses video teleconferencing technology to provide financial services to bank customers. I also assisted in the deployment of the VTM system over the Internet, including HTML programming and GUI design. The challenge was to design an application that could function without the use of a keyboard or mouse, so that anyone - even non-experienced computer users - could obtain service. I wrote the technical documentation to train the call center staff and worked closely with the company president and CFO to complete the company business plan.

Harvey Software, Inc.
PO Box 60596
Fort Myers, FL 33912

From February 1996 to December 2000

I held the position of Marketing Department manager for this software development company and created all sales collateral, including direct mail and email, newsletters, four-color brochures and magazine advertisements. I was also responsible for the design and maintenance of three company web sites and the production of technical documentation, online help and software graphics. As the first person to hold this position, I created the company "look" and brought uniformity to all their marketing materials.

Key Achievements

  • Generated $10 million annually in online revenue with a $100,000 budget through the use of search engine optimization, pay-per-click advertising, email marketing, affiliate programs and site design.
  • Essential player in creating the first marketing campaign for the Video Teleconferencing Machine, successfully used to obtain funding for product research and development.
  • Designed an e-commerce web site incorporating automatic order confirmation, processing and shipping to dramatically improve online sales and reduce company overhead.
  • Designed technical support web site providing answers to common support issues and email support to improve customer service and reduce technical support staff.
  • Produced the first online help system for shipping application to improve client support and reduce customer service costs.

Home || Web Design || Search Engine Optimization || Email Marketing || Print || Contact Us || Client List || Resume

© Copyright 2008 White Horse Graphics
All rights reserved.